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VisitEngland Accolades

For those who go the extra mile for their guests and visitors

For accommodation

The accolades

Gold and Silver Awards
VisitEngland’s Gold and Silver Awards celebrate accommodation establishments that outperform in their category, offering exceptional quality within their star rating. The awards help guests find special places where hosts go the extra mile, whatever the size, style or star rating of the accommodation.

Our assessors make recommendations for Gold and Silver Awards based on their annual assessments. They’ll look at quality in all areas, especially housekeeping, service and hospitality, bedrooms, bathrooms and food (if provided). While star ratings are based on a combination of quality, range of facilities and level of service offered, Gold and Silver award are based solely on quality. Businesses must maintain the necessary scores for a Gold or Silver Award each year.

Gold Awards are available to participants in the Hotel, Guest Accommodation, Self-catering (3* to 5*), Serviced Apartment, Glamping, Park (4* to 5*) and Hotel Boat schemes. Businesses nominated for a Gold Award may receive a second ‘mystery visit’ by an area manager before the award is confirmed. Silver Awards are available to participants in the Guest Accommodation and Hotel schemes.

Breakfast Award
As part of their annual assessment of Hotels and Guest Accommodation businesses, assessors will sample the breakfast, looking at the choice and range of dishes offered, presentation and culinary skills, quality of ingredients and produce, and breakfast service and hospitality. Those with exceptionally high scores will qualify for a VisitEngland Breakfast Award. Businesses must maintain the necessary scores for a Breakfast Award each year.

The small print
Written assessment reports show the scores received in all areas, so owners can see how close they are to achieving an award and may ask for advice about how to improve.

Scoresheets

Download scoresheets for star ratings and VisitEngland awards

Hotel score sheet

Holiday Parks score sheet

Self-Catering score sheet

Guest Accommodation score sheet

ROSE Awards

Our ROSE (Recognition Of Service Excellence) Awards recognise accommodation businesses who truly go the extra mile for their guests.

Designed to showcase those establishments that provide the warmest of welcomes, the 100 annual recipients include accommodation businesses where the owners, managers and staff really know how to delight their customers, irrespective of their star rating, style or type of accommodation.

The 2021 winners were announced on 5 May 2022 at a special event at Luton Hoo Hotel.

About the ROSE Awards

  • Nominations are triggered following annual quality assessment visits, but other evidence, including online customer reviews are taken into account. The final judging panel also looks for innovation that sets the business apart. This includes facilities or services offered to make the customer’s stay really special.
  • Each year we will announce another 100 recipients.
  • Recipients can advertise their accolade as long as they remain in our quality scheme.
For visitor attractions

First introduced in 2014, VisitEngland Accolades are given to those businesses in our quality schemes which have gone the extra mile in providing a quality visitor experience. To receive an Accolade businesses must be a member of our Visitor Attraction Quality Scheme and nominated by a VisitEngland assessor.

welcome accolade

Welcome

Best Told Story Accolade

Best told story

Food & Drink Accolade

Quality Food and Drink

Hidden Gem Accolade

Hidden Gem

Gold Accolade

Gold Award

VisitEngland Assessment Services
Grove House, Lutyens Close,
Lychpit, Basingstoke RG24 8AG

Tel: 01256 338 350

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About us

At VisitEngland Assessment Services we want to help you give your business a boost. We’ll help you meet the highest quality standards and increase visitor satisfaction. We offer expert advice, support and assessments for tourism and hospitality businesses.

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